Acclaimed author Chimamanda Ngozi Adichie has launched a new campaign called “Wear Nigerian“. As the name suggests, Adichie has committed to only wear locally based designers at public appearances to support up-and-coming as well as established designers from her home country.
The idea behind the campaign is not only to encourage people to buy from local designers but also to help boost local manufacturing and trade. She announced her new venture on her Facebook page and noted “the Nigerian government’s disastrous economic policies [which] have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty”.
Her short-term solution? To grasp for a silver lining, ‘Buy Nigerian to Grow The Naira’.
Adichie continued to explain:
“In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.
I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
At the suggestion of my very au fait nieces Chisom and Amaka – who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) – I am now on Instagram at chimamanda_adichie documenting my ‘Wear Nigerian’ project.”
Here are some of the outfits she has adorned so far:
I for one will keep following the campaign (managed by her two nieces) on Adichie’s Instagram page to view more of her proudly Nigerian made outfits!